I’ve been looking into different analytics frameworks lately. Curious what others are using to track and measure success metrics.
Seems like there’s a shift towards more holistic approaches. Anyone implementing new systems that are changing how your team operates?
I’ve had success with a hybrid approach. Use a simple web funnel to pre-qualify leads, then direct them to the app store.
This lets you explain key benefits upfront and filter for higher-intent users. You end up with fewer but better quality installs.
Just keep the funnel short and focused on your main value prop. No need to overcomplicate it.
I’ve tried a few different approaches over the years. Recently, we switched to a North Star framework and it’s been a game-changer for us.
We picked one key metric that reflects our app’s core value. For us, it’s weekly active users who complete 3+ workouts. Everything else ladders up to that.
It simplified our reporting and keeps the whole team aligned. Product, marketing, support - we’re all working towards the same goal now.
The tricky part was getting buy-in at first. Some folks were attached to their own metrics. But after a quarter, everyone saw how it clarified decision-making.
We still track other stuff, but having that one north star keeps us focused on what really matters for growth.
Look, I’ve seen tons of teams waste time chasing fancy new frameworks. The reality is most apps just need solid basics: user acquisition, retention, and revenue metrics.
Pick a tool that tracks those core KPIs reliably. Could be something simple like Mixpanel or more robust like Amplitude.
The key is actually using the data, not getting hung up on complex systems. Set clear goals, measure regularly, and adjust based on real user behavior.
Don’t overcomplicate it. Focus on metrics tied to growth and profitability. That’s what moves the needle.
We just use Google Analytics. It’s basic but gets the job done for our small team. The key is looking at the data regularly and acting on it.
Track what matters. Most stuff is noise. Focus on revenue and retention. Keep it dead simple.