Been seeing this trend everywhere lately. Teams are moving away from gut feeling decisions to pure data analysis.
Anyone else noticing their campaign strategies completely changing because of this shift? The numbers don’t lie but sometimes feel like we’re losing the creative edge.
Let data inform your creativity, not limit it. I’ve seen teams obsess over metrics and miss chances to connect. Successful campaigns use data to pinpoint effective strategies, then leverage creativity in messaging. Numbers show outcomes, while creative insights shape the next steps. Don’t disregard your instincts just because you have more data now.
Data helps but creativity still drives actual conversions.
The shift is real but I think people are making it too black and white.
I use data to find what works then test creative variations within those winning frameworks. My best campaigns happen when I let numbers guide the strategy but still trust my gut on messaging.
Data tells you where to focus your creative energy, not replace it completely.