Been sending out the same generic satisfaction surveys for months and getting pretty useless feedback.
Most responses are just “everything’s fine” or random complaints that don’t help us actually improve our onboarding flow.
What questions actually give you data you can act on?
Ask users to compare life before and after your app. You’ll get real insights. Try asking how they would handle this without our app. It forces them to think about actual value.
Also, ask what feature they use most versus what they expected to use most. This shows you the gap between what you promised and what actually matters to them.
Skip the rating scales. Ask what made them almost quit or what confused them most.
Ask what they’d change about yesterday’s session specifically.
Learned this the hard way doing app surveys. Generic questions tank your response rates and give you garbage data.
Ask about specific moments instead. “How easy was your first [action]?” or “What almost made you bail during signup?” Way better insights.
Timing’s huge too. We hit people right after key actions - not weeks later when they’ve forgotten everything. Response quality jumped 40%.
Here’s what really works - ask what they’d tell a friend about it. People get way more honest when they’re imagining that conversation.
Don’t ask about stuff you can’t fix. Pointless asking about features you won’t touch for months.
Watch where users get stuck. Find out which step ate up the most time and why they paused. Those friction points kill your conversions. Ask what they expected vs. what actually happened - that gap shows you exactly where your messaging fails. Don’t ask if they’re satisfied. Ask if they’d do it again knowing what they know now. Way more honest.