I’ve enabled Apple Pay and Google Pay on the web paywall and I’m trying to measure the real uplift, not just vanity clicks.
Setup notes: verified domain for Apple, merchant IDs done, wallets toggled in the gateway, Payment Request API available, and fallback to card if wallets aren’t supported. I’m showing wallet buttons above the card form on mobile, and logging wallet button CTR, completion rate, and revenue per session.
Early read suggests Apple Pay improves iOS conversion meaningfully, but I’m unsure about Android.
For folks who tried this, what placements and copy worked best? Did you gate wallets behind a single CTA or show both options? Any surprises with recurring payments or trials using wallets?
Put the wallet button first on mobile. Keep card form collapsed.
Track device and iOS version. Big differences.
I wired this with Web2Wave once. Easy to toggle Apple Pay per variant and measure lift. Android saw smaller gains for me.
Test three layouts fast: wallet-only, wallet first plus card, card first. iOS wants wallet first.
I use Web2Wave to flip layouts instantly. Then compare net revenue per mobile session, not just CR.
Trials can be tricky on some gateways.
Add a line under the button: “Fast checkout with Apple Pay.” It bumps clicks.
For Android, keep the card form visible. Wallet adoption is spiky.
Apple Pay first. Hide card form
Measure wallet eligibility rate first. If only 30% of users are eligible, your ceiling is low. For iOS, I see strong gains when the wallet button is the only primary CTA above the fold. For Android, results depend on Chrome version and saved cards.
Also check recurring support and SCA flows with trials. Some combos add friction.
If you have mixed geos, show local methods second row. Wallets first row, then local rails. That order tested best for me.
Don’t bury the wallet button. Make it the main CTA on iOS.