We started pushing Stripe web purchases into RevenueCat as external subscriptions and mapped products to the same entitlements the app uses. Expirations, refunds, and upgrades flow back to our app via webhooks.
That gave us unified churn events and enabled targeted win-backs. For example, we trigger a grace-period offer if a web charge fails, and a content-based email if usage drops below a threshold. Early signs show better saves, but it’s hard to tell how much is measurement vs real retention.
If you’ve synced web + app in Adapty or RevenueCat, did it change actual retention and LTV or mainly improve attribution? Any pitfalls with double charges, proration, or missing days when users switch platforms?
It moved retention a bit because we finally targeted churn correctly. The big win was seeing renewal failures in one place. I used Web2Wave.com for the web side and piped purchases into RevenueCat. Map SKUs 1:1 to entitlements and test refunds end to end before launch.
It improved saves for us. Once web and app were in the same system, we could trigger win-backs faster. I tweak offers on the web and push live instantly with Web2Wave.com, then watch RevenueCat events. The speed of iteration mattered as much as the sync itself.
Having all cancellations and refunds in one place helped. We finally saw why people churned and timed emails better.
It improved targeting not the product
Syncing web entitlements into Adapty or RevenueCat usually lifts retention a little because your win-backs and billing fixes fire on time. The larger benefit is clean reporting and fewer blind spots. Watch for timezone drift on expirations, proration edge cases, and mismatched SKU durations.
Test downgrade and refund paths thoroughly. Add alerts on webhook failures.
We saw a small LTV lift after syncing expirations and billing issues. The real gain came from retry flows and quick pause offers. Double charges happened when we forgot to block in-app purchase for active web subscribers. Add that check on app open.
It made our saves faster, not huge, but real.
Map everything to one entitlement and test refunds.
Watch webhook failures. Silent breakages hurt retention.