Been diving deep into our app analytics lately and it’s crazy how much we were missing before.
Started actually tracking user behavior patterns and conversion paths instead of just looking at downloads. Revenue jumped 30% in two months just from optimizing based on what the data was telling us.
Heat maps helped us spot button placement issues we never noticed before.
The real money comes from understanding where users drop off in your funnel and fixing those spots.
Most people get stuck looking at vanity metrics when the conversion data tells you exactly where to spend your ad budget for actual paying customers.
Retention cohorts are crucial.
You can optimize acquisition endlessly but if users leave after week one, you’re just wasting money. Check day 1, day 7, and day 30 retention by traffic source.
Channels that bring lasting users are worth much more than those that only drive quick installs that churn right away.
Focus on user actions not just downloads.