I’ve been digging into our analytics lately. Noticed some interesting trends in user behavior and ad performance.
It’s led to some quick wins in conversion rates. Also helped us cut wasted ad spend.
Curious what metrics others focus on for actionable insights. What’s your go-to dashboard look like?
Our main dashboard tracks cost per acquisition, lifetime value, and churn rate. Those give us a clear picture of ROI for each channel.
Recently, we noticed users from Instagram ads had higher LTV but also higher initial CPA. Seemed counterintuitive at first.
Dug deeper and found they were more likely to upgrade to annual plans within 60 days. So we shifted budget there and tweaked the funnel to push annual plans earlier.
Resulted in a 22% bump in overall revenue per user. Sometimes the initial metrics can be misleading without the full picture.
What trends did you spot in your data? Always curious to hear what others are finding.
We look at bounce rates and time on page. Tells us if people are actually engaging or just clicking through. Helped us tweak some landing pages.
Focus on real revenue drivers. Track installs, retention, and revenue per user by channel.
Look for hidden patterns. We found users from one ad set had lower initial conversion but 3x higher LTV. Shifted budget there and tweaked onboarding.
Result? 30% boost in overall revenue per user within 2 months.
Don’t get lost in vanity metrics. Figure out what actually moves the needle for your specific app and double down there. Everything else is a distraction.
Clicks and installs mean nothing. Focus on who actually pays and sticks around.
I keep it simple with a dashboard focused on installs, retention, and revenue per user.
Those metrics tell me if my ads are bringing in the right people who stick around and pay. Anything beyond that tends to overcomplicate things for me.
What specific trends did you spot that boosted conversions?