Been diving deep into user segmentation lately and honestly shocked by the results.
Went from broad demographics to hyper-specific behavioral triggers. Open rates jumped 40% and conversions nearly doubled.
What micro segments have worked best for your apps? Curious what criteria you’re using beyond the obvious stuff.
Time in the app beats age and location every time.
Feature usage patterns work great for us. Daily users need different messaging than weekly users.
Session depth is everything. I group users by how many screens they hit in their first session.
2-3 screens? They get basic feature tours. But users browsing 8+ screens on their first visit? I pitch premium features immediately.
Discovered this when our analytics glitched and broke down weird. The deep browsers converted 6x better than surface users, even with identical demographics.
Actions beat demographics every time.
I flag users who finish onboarding but don’t buy anything in 72 hours. They get completely different messages than customers who bought once then disappeared after a month.
Timing is everything when you’re reaching out to them.
Failed payments are gold mines. When someone’s card gets declined or payment fails, they’re three times more likely to convert if you actually help them fix it or offer other payment options. Most apps just ignore these people entirely. The same goes for support tickets. If someone’s asking about canceling, send them retention offers instead of upgrade spam.