Been sending the same basic satisfaction surveys for months and getting generic responses that don’t help much.
Trying to figure out better ways to phrase questions that actually get users to share actionable feedback about what’s blocking their success with our product.
Ask about specific tasks they were trying to complete when they got stuck.
Focus on their biggest pain points instead of ratings.
Skip the “how satisfied are you” stuff and ask what they’d tell a friend about the product instead. People get way more specific when they think about explaining it to someone else.
Also try asking what they almost didn’t do because the product made it confusing. I’ve found users remember friction points better than satisfaction levels.
One question that worked well for me was “what’s the one thing that would make you use this twice as much?” Gets to the real growth blockers fast.
Ask what they were doing right before they opened your app last time. Then ask what they hoped to accomplish.
Most people can’t remember satisfaction scores but they remember the context of when they actually use your product.
Follow up with “what made you stop using it that session” and you’ll find the real drop-off points.
Context questions reveal usage patterns that rating scales miss completely.
Instead of asking what they like, ask what they would change if they owned the product.
People get honest when they imagine being in control. You’ll hear about real problems they face instead of polite feedback.
Another angle is asking when they last considered switching to a competitor and what stopped them. That usually reveals both weak spots and your actual strengths.