Been looking into tools for tracking customer journeys and visitor behavior on our site. Seems like there are a ton of options out there.
Anyone have experience with specific analytics platforms that worked well for improving funnel optimization and conversion rates? Curious what others are using.
We use Mixpanel. It’s good for tracking key events and funnels. Not too complicated. Just focus on a few main metrics that matter for your app. Don’t get lost in all the data.
Google Analytics is still solid for basic tracking, but it’s limited for advanced customer journeys. We’ve had success with Mixpanel for more granular event tracking and funnel analysis. Key is defining your critical events and user segments first. Then set up custom funnels to see where people drop off. Hotjar’s heatmaps and session recordings complement the quantitative data well. Lets you actually see how users behave. Don’t overcomplicate it though. Pick 2-3 key metrics to improve and iterate from there. Too much data just leads to analysis paralysis.
We’ve used Amplitude for a few app clients. It’s great for tracking user flows and spotting where people drop off.
One cool thing - you can create cohorts based on specific actions. Like users who completed onboarding in under 2 minutes. Then you can see how that group behaves differently.
The retention curves are super helpful too. We tweaked our day 3 and 7 notifications based on those insights. Saw a 9% bump in week 1 retention.
Only downside is it can get pricey as you scale. But for mid-sized apps, it’s been worth it. The actionable insights pay for themselves pretty quick if you actually use the data.
Just use logs and gut feel honestly. Too many tools just confuse things.
I’ve found simplicity works best. Focus on key events like signups, purchases, and churn. Track those closely in whatever tool you’re using.
For quick insights, Google Analytics and basic funnel tracking often do the job. You can always add more complex tools later if needed.
The most important thing is taking action on the data you collect. Even basic metrics can drive big improvements if you iterate regularly.