Been building funnels manually for years and recently started testing some AI tools.
Sometimes I wonder if I’m just getting lazy or if these tools actually surface optimization patterns I wouldn’t have thought of.
What’s your experience been like?
AI tools catch patterns you’d miss - timing, user behavior, that kind of thing.
I’ve learned some tricks from how AI structures flows, but strategy still comes down to knowing your audience.
It’s like having an assistant handle the boring stuff so you can focus on what matters.
I just use them for quick mockups now. Still build the actual funnels myself though.
Most AI funnel builders use cookie-cutter templates with the same boring flows. You may get some results, but you won’t learn anything new. The real power is using AI to test crazy variations you’d never think to build yourself. Run tons of different page designs and figure out what actually works and why. That’s where the real value is - understanding the winning patterns, not just having another tool.
AI tools help find patterns but knowing your audience is still key.
These tools are pretty good at catching blind spots in your flow logic.
I ran one on a gaming app funnel and it said to move the payment step way earlier than I’d ever consider. Turns out users who hit the preview were ready to buy right then - my approach was forcing them through pointless extra steps.
But you need to separate good data from garbage. I’ve seen it push changes based on laughably small sample sizes that made zero sense for real user behavior.
The gold is figuring out why the AI flagged certain elements. Usually there’s solid logic in the user flow you can use everywhere else.
I build everything myself and hit the same problem - am I actually getting better or just faster?
AI tools made me track micro-conversions I’d never considered. Things like exit intent timing and how scroll depth changes where you should place forms.
The real learning comes from reverse-engineering why AI picked certain approaches. I’ve ripped techniques from AI flows and used them in my manual builds.
It’s not lazy if you’re actually studying the output instead of blindly copying it.