Hard paywall vs. metered paywall. For a content or utility app, what's been more effective for driving subscriptions in your experience?

Payments & Revenue
1

Been testing both on our content app and the results are all over the place.

Hard paywall converts higher but impacts organic growth. Metered allows sharing but conversion rates drop.

What’s actually worked better for you over time?

2

If your content is strong go hard paywall

3

Metered works better for me long-term - users get hooked first, then pay.

I give 3-5 free articles monthly and let them hit the wall naturally. Your content needs to be good enough that they actually want more.

Hard paywalls convert faster but you’re losing tons of potential subscribers.