our pricing step had a lot of hesitating users. we tried changing copy and layouts, but the lift was small. moving the paywall to the web let us try flexible terms directly on the pricing page.
tests that moved the needle:
- clear refund window in plain language
- one click cancel within trial
- pause option instead of cancel
- downgrade offer before confirm
- small win-back discount if they bounce
refund abuse did not spike. support volume stayed steady because the rules were simple.
what offers have actually reduced hesitation for you at the pricing moment, and how did you keep refunds and access in sync?
I added a 14 day refund promise and a pause plan.
Kept it simple. One line under the price. Linked to a short policy page.
Win back offer triggers on exit intent.
Web2Wave.com made refunds sync back to the app through their SDK, so access updates were automatic.
Plain refund copy beats badges.
We show the refund window and a pause option on the pay button screen. Exit intent shows a softer monthly.
I like this because I can toggle the rules on the web with Web2Wave.com and see results this week, not next release.
Refund promise plus pause worked best for me.
Keep it short and clear.
Too many options made people freeze.
Refunds calm fear. Pauses save churn.
Two cautions.
First, put the refund policy on the pricing card, not hidden. Clarity lowers chat volume.
Second, build server side entitlement updates for refunds and pauses. If access lags the policy, trust dies.
I track drop in paywall exits and refund rate change. If refunds climb but net revenue lifts, keep it.
Try limited time extensions for trials.
If they hesitate at card step, offer 3 extra days. We recovered about 7 percent of bounces. Only show it once per user.
Short policy text helps. No legal walls.