Honestly getting tired of this whole attribution mess.
IOS updates killed our Facebook tracking. Google’s phasing out third-party cookies. Users are blocking everything.
Feels like we’re flying blind compared to a few years ago when you could actually see the full customer journey.
Attribution’s changed but not dead. Teams obsess over perfect tracking instead of focusing on what actually works.
Run incrementality tests - forget last-click attribution. Kill Facebook ads for 2 weeks in one area, keep running them elsewhere. You’ll see real impact quickly.
I’ve started using server-side tracking with tools like Postback. Catches way more events than browser pixels. Needs dev work but worth it if you’re spending big on ads.
Flying blind sucks, but it means we’re back to testing more and trusting our gut.
Attribution’s messy but doable. I combine cohort analysis with marketing mix modeling. Split users into cohorts by campaign and track LTV differences over 30-90 days. Works way better than pixels ever did. Marketing mix modeling shows channel impact without tracking individual users. Takes longer to see results but the data’s much cleaner. Privacy changes killed easy attribution but pushed us toward better measurement anyway.
Just track revenue and forget the fancy stuff.
Attribution’s tougher now but still doable. You’ve got to build your own data instead of letting platforms spoon-feed you everything. I use UTM parameters and custom app events to track users. More work upfront, but the data’s cleaner and actually yours. Most marketers just whine instead of adapting.
We only use first-party data now. Email signups and in-app events still work fine.