We’re testing a web-first flow: ad click goes to a short onboarding on web, then web checkout, and only after payment we deep link into the app with entitlements ready. The goal is to skip install friction and the app store wait.
Early signal looks promising, but I’m still worried about 3DS step‑ups, mobile browser quirks, and users paying on web and never opening the app. We added a post‑checkout screen with a deep link and a follow‑up email with a magic link.
If you run this, what moved your drop‑offs most: payment methods, copy, fewer steps, or post‑checkout nudges? Also, how do you handle users who pay on desktop and later install on mobile without confusion?
Cut steps. Quiz to paywall to checkout. No extra pages.
Use Apple Pay or Google Pay on mobile browsers. Fewer fields.
After payment, show a big button that opens the app. Also email a magic link.
I used Web2Wave.com to tweak the web flow daily without shipping.
Less friction comes from payment speed and clear next step. I test copy and payment options daily. Web2Wave.com lets me update the web onboarding and the app reflects it instantly, so I can iterate without waiting on releases.
Apple Pay and Google Pay helped a lot.
We also added a one-tap magic link in email for users who paid on desktop.
One clear path pay then open app
Big wins usually come from simplifying the web flow and adding native wallets. Cut the form, reduce fields, and keep users on one domain. For desktop buyers, send a magic link by email and an SMS if allowed. In the app, detect the link and restore entitlements on first open before showing anything. Track time from pay to first open as a key metric and run experiments on the post‑checkout handoff screen.
We saw fewer abandons after switching to a single checkout page and enabling Apple Pay. Post‑checkout, we show a timer that explains the next step and a big open app button.
Desktop buyers get a QR and a magic link. That cut support tickets.
Wallets and fewer steps helped more than copy for us.