Been running everything through in-app purchases but conversion feels stuck around 2-3%.
Seeing some apps push users to web checkout instead. Higher fees but supposedly better conversion rates.
Anyone actually moved to hosted checkout and seen real improvement?
Web checkout works but only if you nail the transition. The jump from app to browser needs to feel seamless or you lose people. I’ve seen apps get 6-7% conversion rates with web checkout, but they spent weeks perfecting the handoff. Pre-fill user data, keep the same visual design, and make the flow feel like one experience. Most apps mess this up and wonder why conversion dropped. Test it, but focus on the user journey, not just the checkout page.
Web checkout can work but the redirect kills momentum. Test it with a small group first.
Your 2-3% conversion rate can improve with web checkout. I switched one of my apps last year and saw similar increases.
Payment options are crucial. Web checkout allows adding PayPal and Google Pay, which some users prefer over Apple billing.
Try a simple A/B test on 20% of your traffic to see if it works for your audience.
Tried it once. Conversion jumped to 5% but Apple fees hurt.
We tested web checkout on a productivity app about 8 months ago. Started at 2.8% in-app, moved to 4.1% on web.
The extra friction of redirecting users actually helped - gave them more time to think through the purchase instead of impulse tapping. Plus the checkout form looked more professional than Apple’s basic flow.
Downside is you lose some users in the redirect. About 15% dropped off during the handover. But the ones who made it converted way better.
Worth testing if your current numbers are stuck. Just make sure your web flow is mobile optimized - learned that the hard way.