I’ve been using a new CX analytics tool for our app. It’s giving us way more granular data on user flows and pain points.
Curious how others are leveraging these tools. Has it changed your approach to UX design or feature prioritization?
Been using Hotjar and FullStory for a few years now. They’ve definitely changed how we approach UI tweaks and feature builds.
The heatmaps and session recordings are gold. We spotted a bunch of rage clicks on our pricing page that we’d totally missed before. Fixed that and saw conversions jump 8%.
But the real game-changer was tracking user paths. Turns out a ton of folks were dropping off at a step we thought was simple. We A/B tested a redesign and it bumped completions by 15%.
Just remember - the tools are great, but you gotta act on the insights. We wasted months just collecting data without making changes. Now we have a weekly meeting to review and assign quick fixes based on what we’re seeing.
Those tools can be helpful, but I prefer keeping it simple. I focus on key metrics like retention and revenue per user.
Session recordings sometimes reveal quick UX fixes. But I’ve found talking to actual users and running small tests gives clearer insights on what to improve.
What matters most is if people keep using and paying for the app.
Meh those tools just overcomplicate things. Watch users use your app.
CX tools are useful, but don’t obsess over them. They’re good for spotting obvious friction points and validating hypotheses.
Focus on core metrics that directly impact growth - activation, retention, and revenue per user. Those tell you if you’re actually solving user problems.
I’ve seen teams waste months digging through heatmaps without moving the needle. Instead, use the data to form quick hypotheses, then test and iterate fast.
Remember, the goal is to improve the product, not just collect data. Act on insights quickly or you’re wasting time and money.
We use Mixpanel. It’s okay.
Helps spot where users get stuck. But honestly, most insights come from talking to customers.
Data’s good, but don’t get too caught up in it.