How are you all handling price increases for existing subscribers? It feels like a great way to trigger a massive churn wave if you get the messaging wrong.

[silentdragon]

Raising prices by 30% feels risky, especially with current users.

I considered grandfathering for 6 months but that just postpones the issue. Email sequences seem too pushy, while in-app alerts often go unnoticed.

What strategies did you find effective to minimize churn?

[kev_h]

Customers notice big jumps. Small increases work better.