Been thinking about expanding to new markets and wondering how everyone handles pricing.
Do you just convert your USD prices directly or actually research what works in each country? Seems like there could be a big difference in what people are willing to pay.
I’ve run campaigns in 15+ markets and pricing’s been a huge learning curve.
Started copying Apple’s price tiers but quickly realized I had to adjust based on what actually worked. Brazil was eye-opening - our $9.99 subscription bombed until we cut it to $4.99. Revenue jumped 40% because we got way more subscribers.
Germany was completely different. Users there wanted premium pricing. Tested $12.99 vs $9.99 and the higher price won.
Now I check three things: what competitors charge locally, average app spending in that country, and always test small before going big. Takes more time upfront but beats losing money on wrong guesses.
Skip direct conversions. What works in the US won’t work everywhere else.
I look at local competitor pricing and test different price points. This usually leads to lower prices in emerging markets and higher in places like Switzerland or Norway.
Knowing local purchasing power makes a huge difference.
Local prices matter. Testing is key for pricing.
Research local prices. App store tiers may not fit every market.
Skip direct currency conversion. Focus on purchasing power instead. Start with local wages as your baseline. If a country’s median income is 30% of US levels, test at 30% of your US price first. Run small test groups at different price points until you find what works. You want to maximize revenue per market, not keep global pricing consistent. Some markets will surprise you. They might pay more than you’d expect despite lower average incomes.