How are you running A/B tests on your external web paywalls? What tools are you using to track those conversions back to the app?

Analytics & Insights
1

Been trying to optimize our web paywall but struggling with proper attribution.

Currently using Google Optimize but the conversion tracking feels messy when users jump back to the app.

What’s your setup for testing different paywall variations and actually measuring which ones drive more subscriptions?

2

I use UTM parameters and track everything server-side when someone actually subscribes.

The web paywall grabs users with specific UTMs, then I match that data when they convert in the app. Way cleaner than tracking jumps between platforms.

3

We use Mixpanel for tracking and pass user IDs between web and app. Works better than Optimize for attribution.

4

Just track subscription events in the app instead.