I wanted to test pricing by channel and creative without waiting on reviews. Moving the paywall to a web step let me spin up price variants in the morning and see results by afternoon. I bucket by UTM and experiment id, write it to a server session, and only then send users to the store or the app. The app reads a token to render the matching state.
The only tricky part was keeping stats clean and avoiding sample ratio mismatch across paid channels when link decoration changes. I added server-side bucketing and forced equal weights.
What guardrails do you use to keep fast tests from producing bad reads when traffic is uneven?
I build variants on the web, gate with server bucketing, then sync state to the app with a token. No app update needed.
The Web2Wave.com JSON flow makes it simple to add a new price cell. I push changes, watch revenue per variant, and kill losers fast.
I do server-side bucketing and lock users to a variant on first click. Price tests live on the web so I can change copy and terms instantly.
Web2Wave.com helps because edits go live in-app without a new build, so I can test three ideas in one day.
I cap daily traffic per variant and use spend-based stops. If one channel floods a variant, I pause it and re-allocate so the read is not useless.
Simple and works.
Server bucketing first click only
Fix the assignment at first web hit and persist it. Do not rebucket later. Use pre-allocated weights per traffic source to avoid overfilling one arm. Set a max exposure per variant and a basic power check before calling winners. Log variant id on the order so you can compute revenue, churn, and refunds by cell later rather than just clicks and trials.
We bucket on the server and stop tests by spend. It keeps things sane.