Been struggling with this cross-platform tracking issue for weeks now.
Users discover our product in the mobile app, get interested, then jump to web to actually buy. Standard analytics just show two separate sessions.
What attribution setup actually works for this scenario?
Try using UTM parameters to track clicks from your app to the web. It isn’t perfect, but it captures most conversions.
We use server-side events plus user ID matching for this exact thing.
Fire a custom event when users tap through to web (something like “web_redirect_initiated”). On the web side, match users with hashed email or device fingerprinting.
Branch.io handles this well if you don’t want to build it yourself. Our attribution accuracy went from ~60% to ~85% after we implemented it.
Just make sure your web pixel connects back to the original app session. That’s where most people screw up.