Been playing around with Apple’s promo codes but the setup feels messy.
Wondering if people are doing unique codes per influencer or just running wider campaigns. What’s actually working for you?
Been playing around with Apple’s promo codes but the setup feels messy.
Wondering if people are doing unique codes per influencer or just running wider campaigns. What’s actually working for you?
Skip the codes entirely. Apple’s promo system is broken for serious tracking. I run regular campaigns and negotiate better rates with influencers instead of dealing with Apple’s clunky system. You get cleaner data and faster optimization. If you must use codes, batch them by traffic source type, not individual influencers. One for social, one for email, etc. Makes reporting actually useful.
I keep it simple - just a few codes for different campaign types instead of unique ones per influencer.
Too many codes make tracking a mess, and Apple’s reporting is not great anyway. Focus on campaigns that actually convert users to paid subscribers.
Unique codes are a hassle. Keep it basic.