Been experimenting with different web-to-app funnel setups but not seeing the conversion rates I expected.
Curious what approaches are actually working for you. Landing page to app store or something more complex?
What metrics do you track to know if it’s worth the effort?
Start simple with landing page to app store. Track three things: landing page conversion rate, store page conversion rate, and day 7 retention. If your landing page converts under 15%, fix the messaging first. If store page is under 25%, your screenshots and description need work. Once those are solid, add progressive web app features to let users try core functionality before download. This works better than complex funnels because you prove value upfront.
Skip fancy funnels. Just put app screenshots on landing pages.
Most people overcomplicate this stuff when they should focus on one thing first.
Get your app store page converting well before you build any landing pages. If people bounce from your store listing, a funnel won’t help.
Once that works, test a basic page that explains the main benefit in one sentence. Drive traffic there and measure how many people actually use the app after installing.
I only track installs that turn into active users within 48 hours because everything else is usually junk traffic.
We do basic landing pages with video demos. Works better than static screenshots for our apps.
We tested different web to app setups across three apps. Best performer was a quiz funnel that captured email first, then pushed to app store.
The key was making the quiz results only available in the app. People downloaded to see their personalized results. Conversion rate from quiz completion to download was around 40%.
For metrics, I track cost per install and day 1 retention specifically from web traffic. If day 1 retention from web users is lower than other channels, the funnel isn’t qualifying users properly.
Also measure time between landing page visit and first app open. Longer gaps usually mean lower quality installs.