Been diving into our first-party data lately. Seeing some interesting patterns in user behavior and engagement.
Wondering how others are using this data to shape their mobile campaigns. What metrics have you found most actionable?
Seems like there’s potential to really fine-tune our targeting and messaging.
Session depth and feature adoption rate are key metrics I track. They reveal which users are getting real value.
I’ve found users who hit 3+ sessions per week in the first month have 4x higher LTV. So I optimize onboarding and early notifications to drive repeat usage.
For features, I look at adoption speed. Users who try 3 core features in week one retain 70% better at 30 days. This shapes my product tour and early lifecycle campaigns.
The goal is identifying behaviors that predict long-term retention and revenue. Then design your funnel to encourage those actions early. Works better than guessing what users want.
User engagement rates are pretty useful. Shows which features people actually use. Helps focus on what matters for retention and growth.
Churn rate tells me everything I need to know. Focus on keeping users happy not just getting them.
Retention rate and average revenue per user are golden metrics for me. I dig into how different user segments behave over time.
For example, I noticed users from Facebook ads stick around longer but spend less. Google ads bring in bigger spenders who churn faster.
This lets me adjust bids and creatives to target the right balance of retention and revenue. It’s all about finding those high-value users.
First-party data’s been a game-changer for us. We started tracking in-app events closely and it opened up a whole new world of insights.
One big win was segmenting users based on their feature usage. We saw that people who used the social sharing feature within the first week were way more likely to stick around long-term.
We used that to tweak our onboarding flow, pushing more users to try social sharing early on. Retention jumped about 20% after that change.
Another actionable metric was time to first purchase. Users who bought something within 3 days of install had a much higher lifetime value. So we adjusted our early-funnel ads and notifications to highlight quick-win products.
The key is connecting the dots between user actions and long-term value. Once you see those patterns, you can optimize your whole funnel - from ad targeting all the way through to in-app experiences.