Been looking into mobile attribution lately. Seems like it could help track user journeys better and optimize campaigns.
Anyone here actually seen significant growth improvements from implementing attribution? Curious about real-world impact vs. just another analytics layer.
Attribution done right can boost growth big time. I’ve seen apps double retention by zeroing in on high-value user sources. Key is keeping it simple. Track installs, retention, and revenue per channel. Cut the losers, double down on winners. Don’t get lost in vanity metrics. Focus on what drives real business results. And make sure your team actually uses the data to make decisions. Set up basic attribution, analyze weekly, adjust spend accordingly. You’ll see ROI climb within a month or two if you’re disciplined about it.