Been pulling together reports with tons of metrics but struggling to turn them into actionable insights that actually move the needle.
What’s your process for connecting the dots between data and real marketing wins?
Skip fancy analytics. Just track what makes you money.
I always start my reports with a simple question: what decision am I trying to make?
Like when our retention dropped 8% last quarter, I didn’t pull every metric. I focused on user drop-off points and found 40% were churning after day 3 because our onboarding flow had too many steps.
The key is looking for patterns that tell a story. If iOS users convert 20% better than Android, that’s not just a stat - it means you test creative formats that work better on iOS and shift budget there.
I also compare everything to previous periods. A 5% CTR means nothing, but knowing it dropped from 7% last month tells you something broke.
Most reports I see are just data dumps. The good ones answer why something happened and what to do next.
I track user behavior in segments and look for the biggest gaps between different groups.
When I see paid users behaving differently from organic ones, or notice certain countries have way better retention, that tells me where to focus my next campaigns.
The reports that actually help me make money show me which traffic sources bring users who pay, not just which ones bring the most downloads.
Start with the business question first, not the data. What are you trying to fix or improve? Higher conversion rates? Lower churn? Then pull only the metrics that answer that specific question. Most reports fail because they show everything instead of focusing on the one thing that matters most right now. Once you have your core metric, segment it by channel, cohort, or user behavior to find where the biggest opportunity sits. That’s where you spend your time and budget.
Focus on one metric that actually affects revenue. Everything else is just noise most of the time.