Just launched a major feature update last week. Getting decent click-through rates but that feels pretty surface level.
What metrics do you actually track to know if users are finding real value? Curious what’s worked for others here.
Focus on how features drive revenue. Look for increases in users visiting the payment page after engagement. Also, monitor churn rates post-launch. Just having happy users doesn’t mean much if it doesn’t lead to actual income.
Track engagement time and repeat usage - that’s how you’ll know if users actually find it valuable.
Time spent matters more than clicks or installs.
Don’t just count clicks - track how long people actually use the feature. If they click and bail after 10 seconds, it’s broken. I always check repeat usage within a week. One-time users mean nothing. Weekly active users for that specific feature? That tells you if you’re solving a real problem. Also watch conversion impact. Does it push more people toward your main goal - revenue, signups, whatever? Usage can spike while conversions stay flat. That means you built something nice but worthless.
I track retention curves after launching features. Users sticking around longer in weeks 2-4? That’s when I know it’s actually useful.
I also watch for natural behavior shifts. We added social sharing to a photo app - session length and organic opens (no push notifications) both jumped 20% within a month.
Support tickets are goldmines too. Fewer “how do I…” tickets about core workflows means your feature actually solved something real.