Been looking at our churn numbers lately. Seems like it’s affecting how we approach our marketing and analyze data.
Anyone else noticed this connection? Curious how you’re using attrition rates to shape your strategies.
Attrition rate is a key metric for optimizing marketing spend. High churn means you’re wasting money acquiring users who don’t stick around. I use it to identify which user segments and acquisition channels are most valuable long-term. Then I double down on those and cut the losers. It also informs retention campaigns. If certain cohorts are churning faster, I target them with re-engagement efforts before they’re gone for good. Bottom line: attrition rate helps you focus resources where they’ll have the biggest impact on growth and profitability.
Tracking attrition has changed my whole approach over the years. Used to focus only on new user acquisition, but now I look at the full lifecycle.
For one dating app, we saw high churn after the first month. Dug into the data and realized users weren’t making enough connections. So we tweaked our onboarding to encourage more profile completion and first messages.
Also helps with ad spend. Now I look at 30-day retention by channel, not just installs. Lets me cut the low-quality traffic sources fast.
One surprise - sometimes high initial churn isn’t bad. Had a productivity app where engaged users stuck around for years. So we optimized for finding those power users quickly, even if it meant losing others.
Key is to keep experimenting. Churn insights guide strategy, but you gotta test to see what actually moves the needle.
I just look at what users do. Churn tells me where to focus next.
Churn numbers can be tricky. They might change how you target ads or what features you push. But it’s just one piece of the puzzle.
Tracking attrition rates is crucial. It helps pinpoint weak spots in your user experience and marketing funnel.
I use this data to tweak my ad targeting and adjust my onboarding process. It’s all about keeping the users you worked hard to acquire.
Remember, it’s often cheaper to retain existing users than to constantly chase new ones.