Been tweaking our onboarding quiz length. Shorter seems to convert better, but longer gives us more data.
Anyone tested different quiz lengths before the paywall? Curious what’s working for others.
Feels like there’s a sweet spot we’re missing.
We keep it short. 3-4 questions max. Gets people to the paywall faster. Conversion rates went up when we cut it down.
Tried 3 questions. Conversions jumped. Kept only the good stuff. Paywall comes fast now.
Aim for 3-4 high-value questions. Any more and you’re wasting users’ time.
Focus on data that directly impacts their experience post-signup. Ditch anything that’s just nice to know.
We saw a 12% conversion boost by cutting from 8 to 4 questions. Completion rates jumped too.
Make the first question a hook - something that sparks curiosity about what’s next. It’ll keep more users engaged through to the paywall.
Remember, you can always gather more data later. The goal here is converting signups.
I’ve found 5-7 questions hits the sweet spot. Long enough to get useful data, short enough to keep people engaged.
Anything more and folks start dropping off before the paywall. Test different lengths and see where your drop-off rate spikes. That’s usually the cutoff point.
Tested this a bunch with a language learning app. Started with 10 questions, then gradually trimmed down.
Found our magic number at 4-5 questions. Conversion rate jumped about 8% when we hit that range.
Key was making each question count. We focused on stuff that helped personalize the experience after signup. Ditched the fluff.
Also, put the most engaging question first. Hooked users in and made them curious about what came next. Dropout rate nosedived with that tweak.