We started actually listening to user feedback systematically about 6 months ago instead of just building what we thought was cool.
Completely flipped our entire roadmap. Revenue jumped 40% since then.
Wondering if others had similar moments where customer input changed everything for their product direction.
Been there. I built features for problems that didn’t exist - classic mistake.
I started surveying users right after they hit key actions. Turns out they wanted easier onboarding, not fancy tools. Made that change and retention jumped 60% in three months.
Ignoring feedback is a common mistake. We started weekly user interviews and found that paying customers had different needs than free users. Paid users valued practical enhancements, like better reporting. Free users often chased flashy features that do not ensure retention. By aligning our focus on what paying customers needed, we doubled conversions in just four months.
We track user behavior in our ads and see which features actually get clicked. Way different from what they say in surveys.
Same thing happened when I ditched my gut instincts completely.
Had the opposite problem at first - we collected tons of feedback but couldn’t make sense of it.
I ran campaigns for a food delivery app where we pulled user complaints from support tickets and app reviews. Just noise until we started sorting everything by user segments and pain points.
Turns out our biggest spenders weren’t mad about delivery fees like everyone else. They wanted better restaurant filtering. We built that feature and AOV jumped 25% in two months.
The trick was separating signal from noise. Most feedback comes from users who barely spend anyway.
This covers the systematic approach pretty well if you want something more structured.