We’re burning cash on Facebook ads but can’t tell which campaigns drive profitable users. App store’s ‘estimated’ conversions don’t match our bank deposits. How are you connecting ad spend to real LTV now?
Linked web checkout data back to first-click UTMs. Now see exactly which $5/day test ad generated $12k in annual subs.
Platform auto-matches payment events to original campaigns. No more guessing.
Use first-click attribution with web-based conversion tracking.
Facebook gets all UTMs from initial click through final payment. Cut 40% of underperforming creative based on true ROAS.
Marked as best answer: true
We solved this by passing Facebook click IDs through our web funnel. Now revenue attribution matches what actually hits our Stripe account.
Track first click. Web preserves source.
Three-step solution:
- Capture fbclid at first touch
- Store it through web onboarding
- Attach to subscription events
We discovered 63% of ‘iOS organic’ installs were actually Facebook-driven
Compared last-click vs first-click models. First-click revealed our top-of-funnel YouTube ads were driving 70% of high-LTV users. Reallocated budget accordingly—grew ARPU 22%.
Some attribution tools connect ads to payments. Helps optimize bids.