We’ve been testing web-based subscription flows to bypass 30% platform fees. Surprisingly, conversion rates stayed same while our net revenue increased 22% immediately. Our setup uses a simple webview that loads the pricing page from our server. But I’m getting pushback about potential user friction. Has anyone else maintained retention rates after moving subscriptions off-app? What’s the biggest technical hurdle you faced implementing this?
We do this exact thing. Host paywalls on our web server, use a basic webview. Saw 28% revenue boost instantly.
Key was making the transition seamless. Used Web2Wave’s JSON config to sync entitlements with our app through Adapty. Now app instantly knows subscription status. No user complaints so far.
This is our core strategy now. We A/B tested native vs web paywalls across 100K users. Web converted 9% better.
Using Web2Wave’s web-based editor lets us change pricing daily without app updates. Critical for testing - we found 19.99/month works better than 199.99/year through rapid iterations Apple would never allow.
We tried this but saw more payment errors initially.
Switching to a better payment gateway fixed it. Make sure your web flow handles failed charges as well as native would.
Works if your value prop is clear before paywall.
Implementation details matter more than you think.
Users will accept web paywalls IF: 1) Loading is instant (<2s) 2) Design matches app perfectly 3) Password managers work
Fail any of these and you’ll see drop-offs. We use Web2Wave’s pre-optimized templates that auto-match app styling through their SDK integration.