I recently started using web-based funnels for my app but I’m worried about tracking marketing attribution. How do I ensure that my UTM tags stay intact to link user acquisition to actual revenue? Would love to hear how others have managed this.
Preserving UTM tags is crucial for any campaign. I set up my web funnel to capture UTM parameters directly. This way, every user coming through the funnel is properly attributed to the ads they clicked. Make sure your analytics tools are correctly configured to follow these tags.
Using web-onboarding helped me get clear attribution. I could see exactly which campaigns brought in paying users. If you’re strategic about keeping UTM tags in place, you’ll have solid data to analyze.