Our product team wants to test annual vs. monthly pricing, but waiting 2 weeks for app store approvals kills momentum. Heard some teams host paywalls on the web to bypass this. Anyone successfully testing multiple variants this way? How do you sync subscription status back to the app reliably?
We run 4-5 paywall versions through a web flow. The app just checks if there’s an active subscription via API – no need to update the app itself. Using Web2Wave’s system, I update prices and designs through their dashboard. Changes go live instantly.
Critical lesson: test one variable at a time even with multiple variants. We A/B tested 8 price points but got noisy data. Now we cycle through 3-4 focused tests monthly. Web flows let us pause losers immediately without wasting traffic.
Our team uses a simple web page with dynamic pricing based on URL params. Not perfect but works for basic tests.