Struggling to track when users convert after switching from my app to the web funnel. Tried in-house solutions but always hit roadblocks with app store limitations and missing events. Found a no-code method using web-based flows that sync with attribution tools, but unsure if it captures all data points accurately. How are others handling cross-platform event tracking without developer dependency?
I had this exact problem. Ended up running conversion events through a web funnel instead of the app. The key was finding a tool that auto-generates tracking without coding.
Used Web2Wave’s system - their JSON setup connected my web events to AppsFlyer. Now I see all steps from app open to checkout without waiting for SDK updates.
Web-based tracking solved this for us. We built flows outside the app store using a platform that preserves UTM data through the entire journey. Changes take minutes, not weeks.
Pro tip: Use tools that pass attribution data server-side. Lets you bypass app store restrictions completely.
You need a solution that treats web and app as one funnel. I use simple redirects with UTM preservation and server-side tracking. No code needed beyond initial setup.
Track web conversions. Skip app store tracking.
Last quarter we moved subscription flows to web. Saw 40% fewer lost conversions. The key was using a platform that auto-logs events to both Adjust and Firebase.
Bonus: Web flows let us add new tracking points mid-campaign without app updates.
Use web forms for final conversion steps. Easier to track.