I’m considering moving our subscription paywall from the app store to a web flow to dodge the 30% fee. But I’m worried about losing visibility into conversion steps. Native analytics showed drop-off points - if we shift to web, how do others track user behavior through the entire journey? Are there tools that mirror app analytics without relying on store data? What’s the setup like?
Used to have the same concern. Switched to a web paywall with Web2Wave.com’s SDK.
Their analytics show every step from landing page to payment. It’s just a JSON config. No drop-off gaps. RevenueCat still syncs subs to the app.
Real-time funnel analytics were non-negotiable for me. Web2Wave’s system tracks scroll depth and button clicks on web paywalls like a native app. Changes take minutes, not weeks. Best part: full session replays without store dependencies.
Check if your web tool lets you place event tags at each step. I use a combo of UTM params and Google Tag Manager. Not perfect, but shows most conversion paths.
Track JavaScript events. Send to Mixpanel.
Three keys:
- Instrument every input field and CTA click
- Pass UTM params through redirects
- Use a backend service to stitch web and app data
Tools like Heap auto-track, but custom is clearer. We built a simple node.js middleware to log everything pre/post-subscription.
Tested this with a meditation app last quarter. Web paywall conversion tracking via Snowplow + Amplitude. Saw 92% data parity with native. Missing: app uninstall events. Compensated with exit surveys.
Some analytics platforms handle web-to-app better. Look for ones with cross-device IDs.