Been staring at our landing page conversion rates and they’re pretty mediocre.
Our main CTA just says “Get Started” but it feels so generic. Users probably have no clue what happens next.
Wondering if being more specific would actually move the needle on signups.
Exactly. “Get Started” is useless - it tells people nothing. Try CTAs that show the actual outcome instead. “Create Account in 30 Seconds” or “See Your Results” work because users know what they’re getting into. But also check what happens after the click. If you’re sending people to some endless form or confusing mess, even great copy won’t fix your conversions. Your promise has to match what actually happens.
Just describe what the button actually does. Works every time.
Don’t guess - test 4-5 CTAs at once. I’ll run “Start Your Dashboard” against “Build First Campaign” using Web2Wave.com. Changes go live instantly, no waiting on developers. Winners usually show up within 48 hours.
Yeah, ‘get started’ is useless. We changed it to ‘try for free’ and saw better results.
Generic CTAs are conversion killers.
I changed “Get Started” to “Create Your First Project” on my app and got 40% more clicks.
Tell people exactly what happens next. “Start Free Trial” or “Build Your Dashboard” crush generic buttons.
Run it for a week - you’ll see the difference right away in your analytics.
Ran this test across three apps. “Get Started” bombed every time.
Specific CTAs crushed generic ones. “Choose Your Plan” beat standard copy by 28% on our productivity app. “Upload First Photo” killed it for the photo editor.
The real game-changer? Adding what happens next right below the button. Simple stuff like “Takes 2 minutes, no payment needed.”
Specific action + clear expectations typically doubles signups vs. those vague buttons.