I'm seeing more apps offer a "pause subscription" option. Did anyone implement this? Did it actually reduce churn, or just delay it for a few months?

Payments & Revenue
1

Noticed this trend lately where apps let you pause instead of cancel.

Wondering if anyone here has actually rolled this out and tracked the numbers.

Does it genuinely save subscribers or do they just cancel later anyway?

2

Adding a pause option really helps. About 30% of people who pause come back within three months in my experience. Without it, most would just cancel permanently. Just make sure unpausing is super easy.