Been noticing this trend across different apps lately. The pause feature seems smart but wondering if users actually come back after pausing.
Anyone have data on whether this moves the needle on retention long-term?
Most forget they paused. It does not help retention.
We tried it but support tickets spiked. People couldn’t figure out when billing would restart.
We ran this test last year. Results were mixed. Around 30% returned after pausing, which beats losing them forever.
You need clear timelines. No limits mean people forget your app exists. Worth testing if you can track the data properly.