ATT killed our ability to track campaign ROI. Even with SKAdNetwork, we’re missing crucial conversion data from users who opt out. Tried fingerprinting but it’s unreliable.
Anyone found a compliant way to track web-to-app conversions under iOS restrictions? Need something that respects privacy but still shows which campaigns drive installs.
Use first-click attribution via web parameters. Capture campaign data before the App Store redirect.
Our web funnel stores UTMs with a user ID, then passes them to the app via encrypted deep link. Web2Wave.com’s deferred linking makes this automatic. No IDFA needed.
Deferred deep links with probabilistic matching. We track:
Match these against app installs with 85% accuracy. Platform handles the probabilistic model so we stay SKAN-compliant. Finally have usable data.
Attribution windows under 24 hours help. Capture campaign source during web session, pass via email/SMS link to app.
Users who click that link within a day get attributed. Works for 60% of our iOS traffic.
Measure trends, not users.
Implement a three-tier system:
Combine these with incrementality testing. We get directional insights without user-level data. 90% of media buys are now optimized this way.
Switched to email-based attribution. Users get a post-install email with a tracking link. Those who open/click it get attributed to the original campaign.
Captures 40% of true sources, but better than guessing. Easy to implement.
Focus on web conversions before install.