Been tracking our iOS sub revenue since Apple’s privacy changes. Numbers are all over the place.
Some apps thriving, others tanking. It’s hard to tell if it’s just us or an industry-wide trend.
Curious how others are adjusting.
iOS sub revenue is still solid, but you need to adapt. Focus on first-time user experience and onboarding flow. Make your value obvious fast. Optimize your paywall timing and messaging. Test different price points and subscription lengths. Use deep links and QR codes for offline to online conversions. Track cohort retention closely. If you nail these basics, you can still make good money from iOS subs. Just don’t expect the same easy wins as before.
It’s a mixed bag. Some apps are doing fine, others not so much. Gotta keep an eye on your numbers and tweak things.
iOS sub revenue can still work, but it’s trickier now. I’ve had success focusing on retention and re-engagement.
Personalized push notifications and targeted email campaigns keep users coming back. In-app events and challenges boost engagement too.
Don’t forget App Store optimization. Good keywords and screenshots help with organic installs.
Yep, it’s messy out there right now. We’ve seen similar swings across our app portfolio.
One thing that’s helped: doubling down on owned channels. Email, push notifications, even SMS for re-engagement. They’re not as flashy as paid ads, but way more predictable post-ATT.
Also found success with in-app events and challenges. Gets users opening the app more, which gives us more chances to show value and convert.
Don’t sleep on App Store optimization either. Good keywords and screenshots can still drive organic installs.
Bottom line: gotta diversify your growth channels. Relying too much on any one source (especially paid) is risky these days.
Subscriptions work if your app has real value.