Been thinking about this but worried it might backfire.
Seems like there’s a fine line between helpful reminder and annoying sales pitch. What’s been your experience with conversion-focused push campaigns?
Make it feel natural, not pushy.
I wait until they hit a premium feature, then send a gentle nudge about unlocking it. Works great because they’re already interested in that exact feature.
Skip generic trial messages entirely. Focus on what they actually tried to use.
Try sending reminders after a few days. Works well.
Push notifications convert when they’re timed right and actually useful. Don’t jump straight to trial offers - that’s a mistake. Send valuable stuff first: tips, feature highlights, anything that helps. You’ve got to build trust first. When you finally pitch the trial, tie it to what they’ve already used. They loved a specific feature? Great - offer the trial to unlock more of exactly that. Timing’s everything here. Wait for multiple sessions and real engagement signals. Push too early and you’ll just get uninstalled.
Push notifications can be effective if used sparingly. A simple message after a week might encourage some users.