Been looking at our analytics and bounce rate feels less relevant now with single page apps and engagement patterns changing.
Wondering if others are moving away from it or if there’s still value I’m missing.
Track it, but don’t obsess. I ran campaigns for a meditation app with an 85% bounce rate that looked awful. But users were completing full 8-minute sessions before leaving - they got what they needed and left happy. Revenue kept growing.
Now I treat bounce rate as a warning sign, then check session recordings and user flows to see what’s really happening. Much better than just staring at the number.
Bounce rate works for lead generation pages where you want users to take action.
For app marketing, it’s different. If users read your page and then download the app, that counts as a conversion even if it shows as a bounce.
I combine bounce rate with download statistics to see if my page performed well or not.
Focus on user engagement instead. Bounce rate alone doesn’t tell the full story.
Bounce rate can be misleading. A user could spend time on your site but still bounce. Focus on key metrics like conversions and time on site. If you are selling, look at how many people visit your pricing page or start the checkout process. Those metrics provide a clearer picture of your app’s performance than bounce rate.
User actions matter more than the bounce rate.