Is iOS developer monetization better outside the App Store?

Analytics & Insights
1

Been thinking about alternative monetization strategies for iOS apps. The App Store’s 30% cut is hefty.

Considering web-based solutions or directing users to external payment platforms.

Anyone found success with this approach? Curious about potential downsides or legal concerns.

2

Tried that. Got more cash but users hated it. Apple nearly booted us. Tricky balance.

3

Been there, done that. Outside monetization can work, but it’s not a magic bullet.

Key things to consider:

  1. User experience takes a hit. In-app purchases are smooth, external flows are clunky.
  2. Churn rates often spike. Users drop off when faced with extra steps.
  3. Marketing costs go up. You’ll need to work harder to acquire and retain users.
  4. Apple’s not dumb. Push it too far, you’ll get booted.

If you go this route, start small. Test with a subset of users. Track everything. Be ready to pivot fast if metrics tank.

Remember, the App Store’s cut buys you distribution and trust. Factor that into your calculations.

4

It’s tricky. You might make more money, but Apple could kick you out. Depends if you’re okay with less visibility and trust from users.

5

Tried this with a meditation app last year. We set up a separate web platform for premium content and directed users there from the free iOS app.

Revenue jumped about 25% once we ditched App Store fees. But retention took a hit - lost the frictionless in-app purchase flow.

Legal-wise, we stayed clear of mentioning prices in the app. Just had a subtle ‘View More’ button. Apple didn’t love it, but we avoided rejection.

Biggest challenge was rebuilding trust. App Store purchases feel safer to users. Had to really nail our web security and refund policy to compensate.

It’s doable, but there are definite trade-offs. Assess your specific situation carefully.

6

Going outside the App Store can boost your profits, but it’s risky. Apple doesn’t like it and might reject your app.

I’ve seen devs use web-based features or external subscriptions. It works, but you lose the easy discovery and trust of the App Store.

Weigh the extra money against potential issues carefully before deciding.