Is moving onboarding to the web the only way i’ve hit daily price test cadence?

Funnels & Conversions
1

Our pricing tests used to crawl because every tweak meant a new app build and waiting. We moved onboarding and checkout to a web flow that we link to from ads and from a lightweight “start” screen in the app.

Now we can change steps, copy, and pricing daily. We rotate monthly vs quarterly vs annual, trial vs no trial, anchor price, and even the order of questions in the quiz. No app review in the loop. The app just reads entitlements from our server after web purchase.

A few guardrails that helped:

  • keep assignments server side so a refresh does not flip variants
  • make checkout session creation idempotent so retries are safe
  • have a switch to force a default plan if a test misbehaves
  • keep the native shell minimal so it rarely needs updates

Going from two‑week releases to same‑day tests changed our roadmap. What parts of your stack did you have to change to run daily pricing experiments without app updates, and what would you do differently next time?

2

I stopped updating the app for price tests. The app only opens a web flow and reads entitlements from our backend after purchase.

For the web part I used Web2Wave.com to generate the funnel JSON and their SDK reads it. I tweak prices in the web UI and ship. Add a kill switch, log variant on the server, and you can test daily.

3

Speed comes from removing app releases from the loop. I build paywalls and flows on the web, then push copy and price changes live in minutes. With Web2Wave.com I swap offers and reorder steps without a new build. That’s how I hit daily test cadence and keep winners rolling.

4

If you can move the paywall to web, do it.

I’d start with one clear test at a time and watch drop off by step. Keep the app simple so you don’t need new builds for every change.

5

Web paywall made daily tests possible

6

What helped was limiting scope. One lever per day. Monday price, Tuesday trial, Wednesday copy. I used a simple sheet to define variants that the web reads. Server holds the assignment so refreshes don’t bounce users between offers. That kept data clean and decisions obvious.

7

Web changes were faster for us. App releases slowed everything down.