Been looking at our attribution setup and honestly not sure if it’s helping or making things worse.
Seems like every platform claims credit for the same conversion. Getting really messy data that doesn’t match what I’m seeing in actual performance.
Attribution can be tricky when different platforms take credit for the same user.
I prefer basic tracking and concentrate on the actual revenue from each campaign. If a campaign delivers paying users, I continue to invest in it, regardless of what attribution says.
Sometimes real-life results are more important than the data.
Focus on revenue. Ignore the tools that confuse.