Been building dashboards that just show numbers but they don’t really connect the dots for stakeholders.
What dashboards have you seen that actually explain why metrics moved and what it means for the business?
Built a dashboard that tracks campaign performance with user behavior. It shows ad spend connected to real actions.
One section displays which ads drove installs and maps users through retention over days 1, 7, and 30. Some high-performing ads brought in users who churned quickly.
Another part tracks feature use alongside revenue metrics. After launching in-app purchases, it showed which features linked to buying behavior. Users who completed onboarding were 3x more likely to buy.
Key is showing cause and effect, not just numbers.
Focus your dashboard on user flow from install to payment instead of just numbers.
Show how many downloads convert to trials, then trials to paid users, including the revenue impact. This connection helps stakeholders understand the business story clearly.
Build your dashboard around the metrics that move when something breaks or succeeds. Track CAC against LTV by channel, but also show what happens when acquisition quality drops. If CAC spikes but day 7 retention stays flat, that tells the story immediately. Add trigger points where metrics cross thresholds. When churn rate hits 15%, highlight which user segments are leaving and what they did before churning. The story writes itself when you connect leading indicators to business outcomes.
Track one metric that breaks when users leave fast.
Cohort analysis dashboards work well. Show user groups over time with retention and revenue per cohort.