Everyone talks about age, gender, location but I’m curious what other ways people are segmenting their users.
Behavioral stuff, usage patterns, or something completely different that actually moved the needle for you?
Segment users by their first payment attempt. Day 1 users are impulse buyers. Use urgency and social proof with them. Day 7 users need to see features they might have missed. For day 30+ users, provide hard data and ROI numbers. Each group requires different campaign strategies, even if they are all looking at the same product.
Segmentation by push notification engagement is key. Active users get tailored messages while others receive different content.
Time in specific app features crushes it for me as a segment.
I split users who spend 30+ seconds on profile setup vs those who blast through in under 10 seconds. The engaged ones convert 3x better on premium stuff.
Also segmented by how many errors they hit - users who crash or bug out in the first 3 days. Targeted retention campaigns to them cut early churn by 22%.
Everyone ignores frustrated users, but they’re usually your highest intent people who just need help.
I break them down by source and how they discovered the app.
Organic search users act completely different than paid social users. Organic converts way better since they’re actively looking to solve a problem.
Paid users from different platforms need totally different approaches. Facebook users want emotional hooks, Google users want you to spell out the practical benefits.
Support ticket frequency works great for finding power users.