LTV: is it a real metric or just "corporate astrology"? Seriously, how confident are you in your LTV calculation? I feel like one wrong assumption throws the whole number off.

Payments & Revenue
1

Been looking at our LTV numbers and honestly questioning if they mean anything.

Every time I change one assumption about churn or retention the whole calculation shifts dramatically.

How do you actually trust these numbers for real decisions?

2

LTV shows trends, but it’s mostly guesswork. Just stay consistent with your assumptions.